Designworks for BMW
Their mission is to leverage the power of BMW Group’s culture of innovation and cutting edge design to advance the goals of our external clients. At the same time they bring outside perspectives and impulses to the BMW Group through knowledge and experience gained with client engagements.
What makes them unique is how they leverage creative cross-fertilization. Spanning a diverse range of industries, cross-fertilization is a transformational process that draws from a rich, cross-industry perspective to inspire their design teams and their global clients. This is what drives their culture of innovation and catalyzes their passion for visionary design.