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In the generous and natural spaces drawn by architect Akihisa Hirata for the expansion of the Tokyo plaza, in the vibrant neighbourhood of Harajuku, the DIOR boutique emerges with extraordinay elegance. Designed on two levels by the architects of the parisian Maison, these boutique represents a perfect example of contemporary textile architecture, where i-Mesh fabrics integrate armoniously with material technological innovation to create a dynamic and functional facade.
The classic motif of the cannage, iconic symbol of the french maison, finds new life through the use of LED bars and i-Mesh fabrics, becoming a decorative element of great visual impact. This architectural textile solution capture the viewers from far away, instintively communicating the presence of the boutique, carving a luminous space in the mirrored facade of the building. The complete customizability of the pattern allows to mantain the brand’s identity while adapting perfectly to the architectonic needs of the project.
The weave of the cannage becomes macroscopic to decorate the shop windows, creating a fascinating game of light and shadows that invites discovery. A weave that becomes readable from far away, moving from bags to the facade, the weave follows the proportion of the surface to cover and grows large, not a few centimeters between a line and the other anymore, but tapes of yarn far enough from each other to let a hand through.
Another example of soft architecture offering multiple levels of interpretation because, getting closer, a denser weave becomes visible, almost obstructing the view, creating a natural invitation to cross the threshold of the shop.
Once inside, these permeable diaphragms generate a sense of muffled intimacy, taking the visitors to a dimension of exclusive refinement where acustic and visual comfort becomes protagonist of the retail experience.
